- LIV Golf
- Adidas x RR
- Florida Panthers
- Sherwood
- Volleyball World
- NFL Buccaneers
- Volleyball Canada
- TWU Spartans
- Experimentation
About
Lortie Design is a high-performance creative studio dedicated to sports branding. Specializing in bold team identities, dynamic logos, and immersive fan experiences, the studio fuses strategy, storytelling, and design to capture the true spirit of competition. With the energy, grit, and precision of sports at its core, the studio creates brands that dominate on and off the field.
Founded by Jérémie Lortie, a former professional volleyball player and creative leader with over a decade of experience in sports, the studio brings an athlete’s perspective to every project. His background includes leading creative work for the Florida Panthers, developing team brands at LIV Golf, and shaping the visual experience of the FIFA World Cup 2026.
From brand strategy and visual identity to jersey design, campaign art direction, and digital content, Lortie Design builds cohesive creative systems that work across every fan touchpoint. Whether launching a new team, celebrating a defining moment, or evolving an established brand, the studio creates work rooted in each organization’s culture, community, and ambition.
Select clients include the Tampa Bay Buccaneers, Florida Panthers, Volleyball World, Volleyball Canada, Charlotte Hornets, Orlando Valkyries, Liverpool FC, Sherwood Hockey, and much more.